The Fehmarnbelt region is a tourist region
The Fehmarnbelt region has been a popular destination for decades. With over 58.8 million overnight stays per year, the region has more holidaymakers than the popular holiday destinations of the Canary Islands, Croatia and London.
The broad spectrum of tourist attractions in the Fehmarnbelt region ranges from cities offering shopping, art, cultural and entertainment facilities to extensive nature and water sport areas along the Baltic Sea beaches.
Attracting new target groups
Until a few years ago, Danish and German tourist organisations largely marketed their holiday areas along the Baltic Sea on an individual basis. This has led to the tourist destinations in the Fehmarnbelt region – except for the cities of Copenhagen and Hamburg – mostly attracting visitors from their own country. The potential for getting people from Denmark, Sweden and Germany to holiday in another part of the region or getting them to take a day trip has only been explored to a limited extent. The coming Fehmarnbelt will change all this.
Construction site tourism
Mega projects like the Fehmarnbelt tunnel often prove to be an attraction and an experience in themselves. The substantial national and international attention in connection with the establishment of the Fehmarnbelt tunnel opens up the possibility of making construction site tourists aware of the region’s many holiday offerings. As was the case with the Øresund Bridge, many people want to visit the construction sites on Lolland and Fehmarn to hear more about the project.
One region – two coasts – one holiday
When the Fehmarnbelt tunnel opens, the tourism industry will acquire many new opportunities for attracting holidaymakers. As the region is brought together, “Destination Fehmarnbelt" will emerge. This means that a holiday on Fehmarn by means of the Fehmarnbelt tunnel can, with little effort, be combined with a day trip to Copenhagen or Malmö. A stay in a holiday home on Lolland can be combined with a weekend trip to Hamburg or a day trip to Fehmarn or Hansa Park.
A Fehmarnbelt tunnel will make it easier and faster to take a quick break and shop on the other side of the border.
The substantial national and international attention in connection with the establishment of the Fehmarnbelt tunnel opens up the possibility of making construction site tourists aware of the region’s many holiday offerings.